Marketing Trends for Small Businesses to Follow

The way marketing works is changing every day due to the absolute volume of people using the Internet and also depends on new technologies.

Bearing in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.

1. Email Marketing

Email marketing remains a vital communication channel to attract customers and remains an important strategy that every small business must execute. Each and every email a b2b seller sends in order to generate more qualified contacts. It is profitable and affordable.
If you use this marketing the right way, then you can acquire valuable customers or prospects and easily expand your brand awareness. But if your marketing messages aren’t relevant and easy to read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to provide relevant information to customers and make the mobile phone friendly as well.

Increase your marketing results with these simple techniques detailed below:

Be mobile friendly
If your emails are not mobility friendly, you could be missing out on the opportunity to attract your customers or prospects and get results.

Use of AI technology

By using an AI, you can execute the most effective email marketing trends and make emails feel more personal and humane.

2. Video Advertising

People don’t have enough time to read long content posted on the small screen of a Smartphone. So nowadays people tune into online videos. Because they can watch videos anytime, anywhere, just as they can use video content to attract new customers and increase conversion to deploy a video to their potential customers or to their customers’ landing page.

To keep ideas fresh, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It increases opening rates as well as click rates.

3. Guest Blogs

Guest blogging is a process of creating educational content and posting to other valid sites that accept guest posts. It helps you make your website get a much better ranking on SEs and increase your SEO ranking in a commercial way. It becomes the fuel to mount the quality cables in your pipeline.

If guest blogging is done correctly, then you can get these benefits that are given below:

– It helps you gain traffic and get in front of your audience.
– An essential way to influence other people, either with respect to your business.
– You will send many different visitors to your company’s websites.
– You can also get backlinks from high quality sites.
– Generate brand awareness and ultimately grow your audience.
– Maximize the results you will receive.

Through guest blogs, you may have the opportunity to connect with many of the best content writers and bloggers related to your niche.

4. Social Media Marketing

Every small business needs customers. Without qualified customers, it would be difficult for small businesses to stay alive in the long run. When you use social media marketing for small businesses, you can easily reach your target customers and give them the power to learn more about your customers, their interests and build a lasting relationship as well.

Most social media advertising is cheaper than traditional advertising, so you don’t have to spend a lot of money to know more audience and your help to increase the customer base and earn more reputation.

If you need to improve your small business campaign, try these methods mentioned below:

– Setting goals and objectives
– Focus your efforts on specific networks
– Use paid social ads
– Collect comments from the audience

5. Live transmission

Live video streaming is the act of transmitting live images over the Internet to active customers or potential customers. Live streaming is a powerful tool to connect with your target audience. Facebook Live is the preferred option for most people and marketing professionals around the world to attract their audience and grow their business.
The emergence of Facebook Live and Instagram not only means

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