Digital marketing / Internet marketing is one of the most frequently used concepts in the industry. Unfortunately, it is only a handful of jargon for most people who hear it and use it to convey their minds. What exactly is digital marketing and what part of it is necessary for today’s business man? We are here to smash it for you in the simplest words.
Online marketing is simply marketing your products or services on digital platforms to keep loyal consumers, as well as quickly increasing its reach to new potential target audiences.
That’s how it is. That’s online marketing. There are a few further questions that require attention to solve the problem of confusion such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital marketing / Internet marketing is a broader concept compared to social media marketing in the sense that all social media platforms are available in digital form, i.e. over the Internet. However, there are other platforms that fall within the scope of digital marketing, other than social media marketing.
What are the concepts and platforms for digital marketing?
The search engines we use to find our queries and requirements are in themselves a humorous platform for online marketing. This concept is called “Search Engine Marketing” or SEM.
Search Engine Marketing is the marketing of your product in search engines such as Google and Yahoo’s Bing. This platform is of great importance for companies that are in the B2B industry.
Another concept that falls within the scope of digital marketing is “Search Engine Optimization” or SEO. Search Engine Optimization is a way to develop your website in a way that allows you to index the search engine algorithm to index and effectively test your website. This is a way to get higher rankings in search results in the search engine; it helps us to have a better hand in SEM.
SEO is a fundamental necessity for any website owner as it helps us to stand out from the sea of websites that we see today.
Social Media Marketing is a concept that includes campaigns aimed at introducing a product or service to social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. It is a concept that includes campaigns aimed at introducing a product or service to social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is an excellent tool when it comes to products that have a B2C segment.
There is an interesting concept of Re-marketing in online marketing, which allows us to repeatedly reach out to potential consumers. It can be seen as tracking the consumer on different platforms, websites and showing a personalized copy of the advertisement to them so as to remind them of their visit to their website.
It also allows us to work on another factor called Consumer Lifetime Value, where we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, paid advertising campaigns, RSS Feeds, etc. This also allows us to work on another factor called Consumer Lifetime Value.
However, in order to gain extensive experience in digital/online marketing, it is necessary to develop a campaign using all of the above mentioned platforms.
What is the difference between digital marketing and traditional marketing?
Digital marketing is cost-effective in terms of better reach and performance.
Online marketing allows you to reach specific audiences based on demographic data, interests and devices.
Internet marketing gives us factual data, which can be analyzed statistically. For example, if collecting is product marketing, you have no idea how many people have seen the collection, read the content and have actually become customers because of this collection. However, in digital marketing, let’s say that we run a marketing campaign for the same product, we can analyze the data produced by different marketing platforms, which can show us how many people have seen the product, how many people have actually become consumers and who consumers have come through which of the used platforms. This allows us to find flaws in our campaign and work to make it even more action-oriented.
But then should traditional marketing be completely stopped?
Of course not! Traditional marketing, in fact, combined with digital marketing can give better results than just traditional or digital marketing.
However, one of the things that people are mistaken about digital marketing is that it can be done for free. This is true to some extent; however, to get the best results, digital marketing must have an independent budget. The money has to be set aside in order to take advantage of all the opportunities digital marketing has to offer.